Start where New Yorkers look: a complete Google Business Profile with photos of your work and recent reviews, an online booking link on Google and Instagram, and reminders so booked clients show up. Then add Instagram ads aimed at nearby zip codes. Velora Media sets up each piece for NYC salons on the booking software you already use.
Make it easy to find you, see your work, and book. Post your best color and cut results, keep your Google profile current with recent reviews, answer every call and DM fast, and put a booking link everywhere. Then rebook every client before they leave the chair, and ask the happy ones for a review.
The best salon booking system is the one your clients will actually use: online booking that works on a phone, text reminders, optional deposits for long services, and rebooking prompts. Velora builds around the booking software you already use and adds reminders, reviews, and follow-up on top instead of forcing a switch.
At Velora, Local SEO Setup costs $500 to $1,200, Google Business Profile Management is $250 to $400 a month, and Missed-Call Text-Back is $99 a month plus a $350 setup. Most New York salons start with one or two of those, and your exact plan is set on a free consultation.
Keep it short and clear: how much notice a client needs to give to cancel, what happens after a no-show, and whether long services like color or extensions need a deposit. Share it when clients book and again in the reminder text. Velora sets up the confirmations, reminders, and optional deposits that back it up.
Send a confirmation the moment someone books, a text reminder a day or two before, and take a deposit for long color, extension, and lash appointments if no-shows keep happening. Velora sets up those reminders and deposits automatically, so a forgotten appointment stops costing you an afternoon of chair time you pay New York rent for.
Claim and complete your Google Business Profile with correct hours, services, and photos of your work, then keep earning recent reviews and replying to them. Velora's Local SEO Setup handles the profile, local listings, and on-page SEO, so you appear when someone nearby searches for a hair salon, a nail salon, or lash extensions.
Ask every happy client right after the appointment, with a text that links straight to your Google review page. Velora automates that request after every visit and replies to reviews through Google Business Profile Management, which keeps your profile active for New Yorkers comparing salons on their phones.
Rebook them before they leave, then remind them when they are due. A text at the right time for a root touch-up, trim, or lash fill brings regulars back before they try one of the many other salons nearby. For clients who already drifted, Velora's Database Reactivation campaign costs $750 to $1,500.
It helps. Instagram shows your work, but Google shows a website, your hours, and your booking link to people searching for a hair or beauty salon nearby. A one-page Starter Web Presence site costs $400 to $900 and puts your services, prices, and booking button in one place search engines can read.
Yes. Paid Media Management covers Instagram, Facebook, and Google ads, starting at $1,500 a month for one channel, with ad spend billed separately. For a New York salon, ads can target the zip codes around you and send people straight to your booking page instead of a profile they have to scroll through.
Yes. Nail salons, lash and brow studios, stylists renting salon suites, and day spas run on the same things as a hair salon: online booking, reminders that stop no-shows, rebooking, reviews, and local search. Velora builds the same system for each. Med spas, which offer medical treatments, have their own page at medspanyc.veloramedia.cloud.
Yes. Velora Media is based in Manhattan and works with hair and beauty salons in all five boroughs: Manhattan, Brooklyn, Queens, the Bronx, and Staten Island. The free consultation is booked online, so it fits around your appointments whether your salon is in Bed-Stuy, Astoria, or on the Upper East Side.
You do. Your Google profile, booking accounts, client list, and reviews all stay in your name. Ongoing support is there if you want it, but the system runs fine without us watching it. If you ever move on, everything you paid for stays with your salon.